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MULTI-CHANNEL CAMPAIGN & PROGRAM
CHALLENGE
Create a national campaign at almost zero cost that (1) resonates with part of the brand's core audience, and (2) can be used as a sales incentive program to garner attention from increasingly hard to reach distributors.
RESULT || GO FISH YOURSELF || A 360-degree national promotion that established brand as leader in fly fishing community, created partnerships with industry leaders (YETI, Simms), increased ROI and enhanced activation of existing Fly Fishing Film Tour sponsorship, provided bucket-list sales incentives for wholesalers, increased retail footprint, and grew consumer database over 1000%.
ROLE || Concept Creation, Design & Execution | Creative Direction (Art + Project) | Copywriting (all materials) | Partner Development & Management | Cross-Department Communication & Leadership
