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NATIONAL PROGRAMS
Project
Go Fish Yourself // Quarterly Sales Incentive & Consumer Campaign
Concept Creation and Design | Creative Direction (Art + Project) | Partner Development and Management
Copywriting (All consumer marketing materials, sales/POS tools, partner and distributor pitch decks, legalese) | Program Execution and Communication | Cross-Department Leadership (Marketing, Sales, Production, Shipping) | Database Management
Developed wildly successful and widely useful integrated, multi-channel, national 3-tier sales incentives & consumer campaigns.
Reached millions, expanded consumer database by over 1000%, grew sales, increased points of distribution, improved distributor relationships, captured greater retail footprints, aligned existing sponsorship with new consumer campaign, cemented brand position via targeted partnerships with common audiences, raised exposure for non-profit charity, and had a damn good time fishing too.
